Jelly Belly Candy Company

Privacy Policy

Last Updated: August 7, 2020

Effective: August 7, 2020

  1. The Scope of this Policy
  2. Agreement to Terms
  3. Effective Date and Changes to this Policy
  4. The Information We Collect
  5. Cookies
  6. A Note to Parents Regarding Children’s Information
  7. How We Use Your Personal Information
  8. How We Share Your Information
  9. How We Store and Safeguard Your Information
  10. California Residents Privacy Rights
  11. Contact Us

1. The Scope of this Policy

At Jelly Belly, we are committed to protecting your privacy. Please read the following information carefully. It tells visitors to our website (the "website") when this policy is effective, what information we collect from you, how we might use it, how you can review or change the personal information you provided to us, how we may change this policy, and the steps we take to ensure that your personal information is protected.

Jelly Belly operates other sites. Those sites have their own separate privacy policies. If you visit other Jelly Belly sites, please review the privacy policies and terms of use for those sites

2. Agreement to Terms

All activities in which you may engage on the website are voluntary. You are not required to provide any personal information to us unless you choose to access features on this site which require such information. If you do not agree with the terms of this policy or other terms of use on this website, then you should immediately exit this website without providing us with any of your personally identifiable information and discontinue use of the website.

3. Effective Date and Changes to this Policy

This Privacy Policy is effective as of the date above and will remain in effect until a new policy supersedes it. We may choose to update this policy at our discretion, so you should check this page periodically as the terms may change from time to time. The most recent version of the policy will be reflected by the "last updated" date noted at the top of the page. In the event of a major change to this Privacy Policy, we will post the updated Privacy Policy on this page and change the date at the top of this webpage. We encourage you to look for updates and changes to this Privacy Policy periodically, especially before you provide information to us. Your continued use of the website will constitute your acknowledgment of the policy in its current version and your understanding of the terms of the policy.

4. Information Collected from You

The majority of this website is offered without collecting any personally identifiable information from our visitors. However, we may collect the following categories of personal information from you, from the device and browser that you use to access the website, and from cookies (see Section 5):

Identifiers and geolocation data

We may collect your IP address to determine your geolocation and to block users from certain locations from accessing the website.

In addition, when you voluntarily contact us, we collect necessary personal information such as your name, phone number, street address, and email address in order to respond to your request or inquiry. We may retain this information for internal purposes, but it is not shared with third parties for their own use.

Internet or other electronic network activity information

We may collect your browser type, device type, operating system, cookies (see Section 5), domain names, access time/logs as well as general information resulting from your activity on the website, including your preferences, insights, and other tendencies. This may include "traffic data" or tracking information provided by the website’s host or similar provider or collector of such information (i.e., Google Analytics).

This information may be helpful for improving the design and performance of the website, for marketing purposes, or for improving the services we offer. This information also helps us to learn more about areas of the website that are of the most interest to visitors and diagnose problems with our server, to administer our website, or to display the content according to your preferences.

5. Cookies

The website uses cookies. We use cookies to gather non-personal information about your visits to the website and enhance your experience. Cookies track the type of browser, operating system, and Internet service provider you are using and allow us to tabulate the total number of visitors to the website and track referrals from marketing partners.

What is a Cookie? A cookie is a small string of information that the website you visit transfers to your computer for identification purposes. Cookies can be used to follow your activity on the website and that information helps websites to understand your preferences and improve your website experience.

You may disable the cookie feature on your computer or set it to alert you when cookies are being sent by using the preferences on your browser. If you choose to disable cookies, however, you may not be able to fully experience the interactive features of the website.

6. A Note to Parents Regarding Children’s Information

Jelly Belly is committed to protecting the on-line privacy of children. While the website is operated for the enjoyment of general audiences, we are mindful children may also visit the website. Children are not required to provide any personal information to use any part of the website. We also do not knowingly collect information from children under 13 years of age and they are not permitted to receive communications from us.

If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out

7. How We Use Your Personal Information

We do not sell your personal information.

We use your information for the following purposes:

  • We use your information to provide customer service and support, and to respond to your inquiries;
  • Analyze use of our website and assess the success of our marketing and advertising campaigns.
  • To comply with legal and regulatory obligations, to cooperate with law enforcement, internal or similar investigations, or to otherwise protect our rights;
  • As part of our general business operations and for other business administration purposes.

8. How We Share Your Personal Information

Your traffic and transaction information may be shared with our business partners and advertisers on an aggregate and anonymous basis. We may also draw inferences from this information, aggregate this information, and use this information to inform the operation of the website, enhance your website experience, or for any other lawful purpose. Such information shall be governed by this policy in the same manner as any other personal information.

We employ other companies to perform functions on our behalf related to the website and provide some of our services through contractual arrangements with affiliates, service providers, partners and other third parties ("service partners"). Our service partners may use your personal information to operate the website and deliver their services to you. For example, your data may be transferred to website hosting partners and other parties who assist in designing and operating the website, executing services, or helping us analyze collected data. These parties will only use your data for the purpose of carrying out the work as agreed with us and will be required to keep the information confidential.

You may opt-out from receiving targeted advertisements from AdRoll, one of our vendors, by visiting the NAI website opt-out page

here: or the DAA opt-out page


Asset Transfers

If we become involved in a merger, acquisition or other transaction involving the sale of some or all of our assets, user information, including personal information collected from you through your use of the website, could be included in the transferred assets. You expressly consent to such transfer.

9. How We Store and Safeguard Your Information

The information that you provide to us is stored on servers which, to our knowledge, are located in secured facilities with restricted access and are protected by protocols and procedures designed to ensure the security of such information. We restrict access to personal information to our employees, independent contractors and agents who need to know this information in order to develop, operate and maintain the website. All of our personnel who have access to this information are trained in the maintenance and security of such information. Access to such personal information is minimized whenever possible. Logs may be collected and stored, which can be monitored for unauthorized activities. However, no server, computer or communications network or system, or data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect user information, we cannot ensure or warrant the security of any information you transmit to us or through the use of the Service and you acknowledge and agree that you provide such information and engage in such transmissions at your own risk. Once we receive a transmission from you, we will endeavor to maintain its security on our systems.

Whenever you give out personal information online there is a risk that third parties may intercept and use that information. While we strive to protect your personal information and privacy, we cannot guarantee the security of any information you disclose online. By using the website, you expressly acknowledge and agree that we cannot guarantee the security of any data provided to or received by us through the website and that any personal information, general information, or other data or information received from you through the website is provided at your own risk.

Links to Third Parties

The website may contain hyperlinks to websites owned and operated by third parties. Where this is the case, we urge you to review the equivalent data protection, privacy and cookie policies available on such websites. We do not accept any responsibility or liability for the data protection of privacy practices of third parties in relation to such websites and your use of third-party websites is entirely at your own risk.

For your convenience and to improve the usage of the website we may insert links to third parties on this site. This Privacy Policy does not apply to such third-party websites. These links take you outside our service and off our website and are beyond our control. This includes links from partners that may use our logos as part of a co-branding agreement. The sites those links can take you to have their own separate privacy policies and although we seek to protect the integrity of the website, we are not responsible for the content and activities of those sites. Your visits and access to such websites is at your own risk. Please note that those other sites may send their own cookies to users, collect data, or solicit personal information.

10. California Resident’s Privacy Rights and Disclosures

California Consumer Privacy Act of 2018 (the "CCPA")

The CCPA is a California law that gives California residents the right to learn about and control certain aspects of how a business handles the personal information that a business collects about them. Pursuant to the CCPA, California residents whose personal information have been collected by us, have certain rights, including:

  • The right to know the categories of personal information we’ve collected and the categories of sources from which we collected the information;
  • The right to know the business purposes for sharing personal information;
  • The right to know the categories of third parties with whom we’ve shared personal information;
  • The right to access the specific pieces of personal information we’ve collected; and
  • The right to delete your information.

This Privacy Policy includes information about our information practices. You can learn more about the categories of personal information we collect from you, the categories of sources from which we collect this information, and the business or commercial purposes for collecting this information in Sections 4 and 5. Information concerning the categories of third parties with whom we share personal information is in Section 8.

To request a record of the information we hold about you, or to ask us to delete your information, please contact us at or 1-800-522-3267. Only you or your authorized agent may submit a request to exercise your rights under the CCPA. Your request must provide sufficient information to allow us to verify who you are and that you are a California resident. We will only use personal information in a request to verify your identity and authority to make the request and to maintain records as required by law.

In some circumstances, we may not be able to honor your deletion request – for example, we will not delete your information if we need it to protect the security or functionality of our operations, to comply with legal obligations, or for certain other reasons in accordance with applicable law or regulation.

We will not deny services, charge different prices, offer a different quality of service or otherwise discriminate against you for exercising your rights under the CCPA.

California Do-Not-Track Disclosures

Without changing or revoking any of your privacy protections contained in this Privacy Policy, Jelly Belly respects your privacy, but we do not alter the information we collect or change our services upon receiving "do-not-track" signals, as the term appears in Cal. Bus. & Prof. Code § 22575(b)(5).

Additional California Privacy Disclosures

We do not share personal information with third parties for their use in marketing as specified under California’s "Shine the Light Act."

11. Contact Us

If you have any questions or comments relating to our website or the Privacy Policy, send an e-mail to

To reach the Sales Department, please contact us by phone at 1-800-323-9380 (US & Canada) or at +1-707-428-2800 (outside US & Canada) or by email at: